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THE SOLDAAT ADVANTAGE
Over the last 30 years of doing business in the
poultry industry, we, at Soldaat's have seen many changes occur industry-wide. Some of
these changes are good for the chicken business and the consumer but others are
detrimental to the quality and taste of chicken. In such a competitive business,
management teams are always looking for an edge. Through a process called water tumbling,
they have found it. By putting 25% to 45% water into your chicken through the tumbling
process and calling it seasoned or simply stating the ingredients (chicken, water, salt or
sodium phosphate), they have turned "water into chicken". The consumer is being
deceived by this watering process.
Certain marinating processes can enhance and
tenderize chicken and simplify the home and restaurant cooking process. These are good
procedures when done in moderation (3% to 6% enhancement). And, at Soldaat's, we can
marinate products upon request and meet any other consumer needs. We do these procedures
for responsible flavour enhancement and tenderization NOT for profit gains as many
companies do by adding unnecessarily large amounts of water.
If you are looking for excellent quality products
for your restaurant, retail store or home use, give us a call at Soldaat's. We are
committed to honest business practices, serving you, the consumer, only superior products
at affordable prices.
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